Professional Traits

Work Experience

Business Owner and Operator of Online Marketplace  – THIRD FLOOR STUFF

 Third Floor Stuff on Amazon

  • Source and procure inventory with excellent rankings and quick turnover
  • Create and upload online listings for new and existing products by using Amazon templates or writing product descriptions that are Search Engine Optimized
  • Monitor and analyze ASIN performance, rankings, ratings and customer reviews.
  • Monitor merchandise pricing and outbound shipments to ensure delivery
  • Working full time on the Amazon platform with their ongoing programs
  • Develop and manage day-to-day relationships with vendors and customers
  • Prepare, send and manage inventory to Amazon FBA and FBM.
  • Monitor performance ratings and buy box on all products
  • Social media marketing and customer service

Match Marketing Group

Retail Merchandiser
Independent Contractor

Match Marketing Group, North America’s leading shopper marketing agency, is partnering with leading brands such as L’Oréal, Maybelline, Groupe Marcelle, Lise Watier, NYX, Shoppers Drug Mart, and Walmart among others.

Responsible for planning and executing merchandising strategies in various retail stores.
Execute layout changes and various merchandising tasks
Establish and maintain an effective relationship with store management
Assemble/set-up store fixtures and displays efficiently and accurately by following Plan-O-Grams
Organize and replenish product on shelves


Owner and Operator
Dagenais Retail Group Inc.  o/a  ATHENA
Square One Shopping Centre Mississauga, Ontario

ATHENA was a leading edge international retailer of popular culture operating over 100 stores in Canada.  Athena sold framed artwork, posters, greeting cards, journals and unique giftware.  I purchased the Square One franchise and stayed open even after Athena went into bankruptcy.  We created an enjoyable and unique experience for the customer, maximized sales and customer satisfaction.

I initiated advertising strategies which enhanced customer image of the store and increased customer traffic and revenue, procured all goods which included sourcing  globally as required, cash and payroll management, computerized bookkeeping, detailed inventory controls and reports to aid in decrease of purchasing costs, analyzing sales trends and preparing projections ,   created stimulating and engaging designs and weekly displays, recruiting, training and motivating  front line staff , and finally  designed unique sales incentive program to drive top line performance

Oakville, Ontario

A consulting business for stationery and giftware distributors and manufacturers. Stationery and giftware trends were anticipated and identified.   Products were expanded and original concepts were developed successfully

Work Accomplishments

Profitable every fiscal year from inception.

Achieved the President’s Award for the highest Christmas sales in the first year of operation.

Each successive year financial performance bettered the previous year.

Took a clear leadership role in the successful development of the Athena’s concept in Canada:

Expanded Athena’s concept and introduced exciting new products

Sourced new suppliers which required importing product

Introduced new line of stationery product which increased sales 144%

Designed and purchased poster layout which increased sales 66%

Lead a group of franchisees to establish independent ownership of stores in 1996 when Athena International went into receivership.

In early 2001 an opportunity arose to sell the franchise for a substantial return.  I seized the opportunity.


Resourceful and strategic problem solver within the confines of limited resources and a fast paced environment

Inspired and built efficient and productive teams

Proven ability to develop and retain strong relationships with vendors

Knowledge of trends in the marketplace and ability to anticipate which products will maximize sales

Excellent organizational skills built on a foundation of a strong bias for detailed execution and tight financial controls/management

Efficient and effective communication skills – written and verbal

Creative, Organized, Responsible, and Social

Please click link for my complete resume



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