Match Marketing Group
Match Marketing Group, North America’s leading shopper marketing agency, is partnering with leading brands such as L’Oréal, Maybelline, Groupe Marcelle, Lise Watier, NYX, Shoppers Drug Mart, and Walmart among others.
Responsible for planning and executing merchandising strategies in various retail stores.
Execute layout changes and various merchandising tasks
Establish and maintain an effective relationship with store management
Assemble/set-up store fixtures and displays efficiently and accurately by following Plan-O-Grams
Organize and replenish product on shelves
Owner and Operator
Dagenais Retail Group Inc. o/a ATHENA
Square One Shopping Centre Mississauga, Ontario
ATHENA was a leading edge international retailer of popular culture operating over 100 stores in Canada. Athena sold framed artwork, posters, greeting cards, journals and unique giftware. I purchased the Square One franchise and stayed open even after Athena went into bankruptcy. We created an enjoyable and unique experience for the customer, maximized sales and customer satisfaction.
I initiated advertising strategies which enhanced customer image of the store and increased customer traffic and revenue, procured all goods which included sourcing globally as required, cash and payroll management, computerized bookkeeping, detailed inventory controls and reports to aid in decrease of purchasing costs, analyzing sales trends and preparing projections , created stimulating and engaging designs and weekly displays, recruiting, training and motivating front line staff , and finally designed unique sales incentive program to drive top line performance
IDEAS BY KATHERINE
A consulting business for stationery and giftware distributors and manufacturers. Stationery and giftware trends were anticipated and identified. Products were expanded and original concepts were developed successfully
Profitable every fiscal year from inception.
Achieved the President’s Award for the highest Christmas sales in the first year of operation.
Each successive year financial performance bettered the previous year.
Took a clear leadership role in the successful development of the Athena’s concept in Canada:
Expanded Athena’s concept and introduced exciting new products
Sourced new suppliers which required importing product
Introduced new line of stationery product which increased sales 144%
Designed and purchased poster layout which increased sales 66%
Lead a group of franchisees to establish independent ownership of stores in 1996 when Athena International went into receivership.
In early 2001 an opportunity arose to sell the franchise for a substantial return. I seized the opportunity.
Resourceful and strategic problem solver within the confines of limited resources and a fast paced environment
Inspired and built efficient and productive teams
Proven ability to develop and retain strong relationships with vendors
Knowledge of trends in the marketplace and ability to anticipate which products will maximize sales
Excellent organizational skills built on a foundation of a strong bias for detailed execution and tight financial controls/management
Efficient and effective communication skills – written and verbal
Creative, Organized, Responsible, and Social